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Having a brochure designed for your business, organization or event should be a well-thought out and calculated process. Zab’s Web DesignZ will provide direction along with the implementation of our designing skills to create a brochure that will best reflect your intended goals.
The first question you need to ask yourself is "What does my organization want the brochure to ‘say’?" or "What purpose will the brochure serve?"
Your organization may have multiple reasons for designing a brochure. Some points which you may want to capture in your brochure or flyer would include: product exposure, direct marketing, business replies, special event promotion ect.
Content - Brochure content should be written in relation to the purpose of the brochure. Are you promoting or offering special pricing on a product? If so, write content showing these special prices and include them on the cover and back of the brochure. Most often you can't control how the reader will receive your brochure, face up, face down or open. If you're mailing your brochure you can bet it's going to be face down in the mailbox because postal workers deliver mail with the label up so they can see what address to send it to. Getting your target market to read content is very difficult. Don't give them an opportunity to miss your most important message. If your message is both on the front and back of the brochure, you've increased the odds that your target market is going to see the special pricing you're offering.
Brochure Format - Once the content is developed it becomes more clear what size brochure is necessary for the project. Developing content before the format of the brochure is decided upon eliminates the problem of choosing a brochure format that is either too big or too small for the amount of content you have.
Images - Images and content should be discussed at the same time, for two reasons. First, images also play a role in determining the size of the brochure. Second, if a photo shoot is needed it can be done at the same time as the copy writing. This will save valuable project time.
Design - If your organization has a specific look and feel that you are going for, provide us with samples of what your ideas are. This will also save valuable design time. The design of the brochure can be the fastest or slowest part of the brochure project. If the company doesn't have a specific design in mind, we will discuss design concepts and look at brochure samples to eliminate designs the company isn't interested in and find what concepts they are more receptive to.
We hope we've provided enough information for you to get your brochure project heading in the right direction and gather the information needed to design your company's brochure. If you have any further questions please don't hesitate to contact us. We'd be happy to discuss your project and help you with any additional information you need. We look forward to designing your company's brochure.
Special Note: Constant Logo Creation Updates
At Zab's Web DesignZ, we pride ourselves on solid prompt customer service and communication with our clients no matter what services we are providing to them. That is why, as your brochure or flyer is being created, you will receive several updates and requests to review the work in progress via email or online for your input. We want to assure that we are "on the right track" with you and that all goals are being met along the way.
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